We empower free-from brands to unlock their full potential.
Our mission is to partner with innovative brands that cater to the rising demand for health-conscious, free-from, and sustainable food solutions, while leveraging cutting-edge technology to transform the food industry.
Innovate • Accelerate • Scale Success
Our tagline is inspired by our vision to drive success in the prominent free-from market, ensuring consumers with dietary restrictions have access to a future filled with delicious, convenient, and health-conscious choices.
Leveraging our experience, research, and integrated methodologies, we are raising a growth equity fund focused on investing in high-growth free-from food and enabling food technology companies.
What is Free From?
The free-from market refers to the segment of the food industry that caters to consumers with specific dietary needs and preferences.
This market is driven by the rising awareness of:
Food allergies and intolerances.
Consumers with allergies or intolerances to ingredients like gluten, dairy, or nuts seek alternatives that are safe for them to consume.
Importance of a healthy diet.
People are increasingly interested in healthy eating habits, which translates to a demand for food perceived as more natural and wholesome.
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This includes common allergens like gluten, dairy, soy, nuts, and eggs.
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Consumers are looking for products without preservatives, artificial colors, or artificial flavors.
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Transparency in labeling is important, with consumers seeking products that use recognizable and natural ingredients.
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Consumers are drawn to foods with minimal processing, favoring a more natural state.
Within the free-from market, consumers are actively searching for products that are:
Meet the Team
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![Scott Mandell]()
Scott Mandell
23 years in Food & Beverage
Northwestern Kellogg MBA
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![Eric Rosenkranz]()
Eric Rosenkranz
25+ years in B2B growth
MIT Sloan MBA
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Patrizia Cadel
Corporate banking in Food & Beverage
MBA Candidate at MIT Sloan
